FitFlex Apparel

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FitFlex Apparel

FitFlex Apparel is a startup activewear brand catering to fitness enthusiasts and athletes. They offer a range of stylish, high-performance workout clothing.

The Goal: FitFlex Apparel aimed to build brand awareness, increase online sales, and create a loyal customer base.

Services Provided

Influencer Marketing

CRO

Video Marketing

The Solution

Delta QI Marketing executed a detailed approach to achieve FitFlex’s goals:

  • Collaborated with fitness influencers to promote FitFlex Apparel on social media platforms.
  • Implemented conversion rate optimization techniques on the e-commerce site to enhance the user journey and reduce cart abandonment.
  • Produced engaging video content showcasing the apparel’s features and benefits, distributed across social media and YouTube.

The Results

  • Brand Awareness: Social media following grew by 150% over six months.
  • Sales Increase: Online sales increased by 70%, driven by influencer endorsements and optimized conversion pathways.
  • Video Engagement: Video content received over 200,000 views, leading to a significant uptick in brand recognition.
  • Loyal Customer Base: The repeat purchase rate increased by 35%, indicating improved customer loyalty.