Content Marketing
TrendyTaste
TrendyTaste is a direct-to-consumer fashion brand offering trendy clothing and accessories for young adults. Their unique designs and affordable prices appeal to a fashion-forward audience.The Goal: TrendyTaste aimed to increase brand awareness, drive traffic to their online store, and boost sales through a comprehensive digital marketing strategy.
Services Provided
Paid Social Ads
Video Marketing
Email Marketing
The Solution
Delta QI Marketing implemented a multi-channel approach for TrendyTaste:
- Created engaging blog posts, style guides, and lookbooks to attract and retain customers.
- Produced fashion videos and tutorials shared across social media platforms.
- Ran targeted ads on Instagram and Facebook to reach the target audience.
- Launched email campaigns featuring new arrivals, promotions, and personalized recommendations.
The Results
- Brand Awareness: Social media following grew by 120%, driven by engaging content and paid social ads.
- Increased Traffic: Website traffic increased by 50% as a result of the combined efforts of content marketing and social media advertising.
- Sales Boost: Overall sales increased by 60%, with email marketing contributing significantly to repeat purchases.
- Video Engagement: Fashion videos received over 150,000 views, enhancing brand visibility and engagement.
- Customer Loyalty: Email marketing efforts led to a 30% increase in customer retention rates, fostering long-term loyalty and repeat business.
